Founded in 1986, Amazing Oriental is the largest Asian supermarket chain in the Netherlands, boasting over 20 locations nationwide. These expansive supermarkets cater to both novice and experienced chefs by providing everything needed to create authentic Asian dishes.The supermarket has significantly expanded its food offerings, growing from 600 products to over 10,000 authentic Asian items from reputable A-brands. Amazing Oriental serves a diverse clientele, including hotels and individual consumers across the Netherlands, ensuring comprehensive product availability through a modern distribution center.
All products are compliant with European food safety standards (ISO 22000), guaranteeing hygiene and health. Amazing Oriental is committed to sourcing fresh and authentic products directly from countries such as Thailand, Hong Kong, China, South Korea, Singapore, Vietnam, Indonesia, Malaysia, and Suriname. Freshness is a top priority for the supermarket, with agricultural products—like rice, vegetables, and fruits—sourced directly from farms. New shipments of fresh vegetables and exotic fruits arrive weekly from Thailand, China, and Suriname.As a result, Amazing Oriental consistently ensures high quality in terms of product variety, value, and service.
To enhance customer experience and attract more consumers, Amazing Oriental has decided to install open kitchens in multiple locations. This initiative will allow customers to witness the preparation of Asian dishes firsthand and add an element of enjoyment to their shopping experience. To achieve this, the supermarket has begun procuring various commercial kitchen equipment.
As a trusted partner, INEO stepped in to provide comprehensive solutions tailored specifically for Oriental supermarket’s needs. We began by assessing their requirements for kitchen equipment.We can source top-notch commercial kitchen equipment that would not only meet international standards but also withstand local challenges.
The interior of the supermarket
- Counter Chiller:
- Ideal for displaying fresh produce, ready-to-eat meals, and beverages.
- Keeps items at optimal temperatures to ensure freshness and quality.
- Cold Storage:
- Used for long-term storage of perishable items, ensuring product longevity.
- Maintains a controlled environment to prevent spoilage of goods.
- Upright Freezer:
- Stores frozen goods such as frozen meats, seafood, and specialty Asian foods.
- Provides easy access and visibility for customers to pick frozen items.
- Upright Chiller:
- Displays chilled products like dairy, sauces, and pre-packaged foods.
- Allows customers to view items easily while maintaining the right temperature.
- Electric Fryer:
- Enables the preparation of freshly fried foods in the open kitchen, such as spring rolls and dumplings.
- Enhances customer experience by offering hot, ready-to-eat meals on-site.
As the open kitchen project progresses, Amazing Oriental Supermarket hopes to attract more food enthusiasts and family shoppers, while also fostering interaction with customers through live cooking events and enhancing brand visibility.
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